Pharma & Lifesciences

Patient Centric Programs

Capability

Patient Centric Solutions

Kartavya Healtheon, a distinguished provider of “Comprehensive Patient Centric Solutions” meticulously tailored to meet the specific disease areas and requirements of pharmaceutical companies.  With extensive experience in chronic disease management, our expertise spans diverse therapy areas, including Oncology, Diabetes, Cardiovascular, Growth Hormone, Dermatology, Respiratory & Smoking Cessation, Women’s Health, Urology, Neurological/CNS, Organ Transplant, Gastro & Virology, IBD, Bone Health, Erectile Dysfunction, Ophthalmology and many more. Our state-of-the-art patient support centre ensures easy access to our services, which can also be seamlessly delivered on ground, reaching pharmaceutical company headquarters and sub-stations.

As part of our commitment to excellence, we continuously strive to stay abreast of emerging healthcare challenges and unmet needs, ensuring that every aspect of patient care is thoughtfully addressed. At Kartavya Healtheon, we understand that every chronic disease requires unique attention and support. We are dedicated to providing patient-centric care that makes a tangible difference in the lives of those we serve.

Support Center Facilities

Kartavya takes pride in its state-of-the-art patient support centre infrastructure, which mirrors the efficiency of a call centre while catering to the unique needs of healthcare support services. Our infrastructure is designed to ensure smooth, seamless interactions with patients and healthcare providers. We prioritize technological advancements and operational excellence to deliver the highest level of service, guaranteeing that every patient interaction is a positive and impactful experience.

Engagement Strategy

Meticulous Planning for Weekly/Monthly Interventions

At Kartavya, our patient engagement strategy is underlined by meticulous planning of weekly and monthly interventions. We understand that each pharmaceutical client has unique requirements and patient populations. Therefore, we design customized engagement models that cater to the specific needs of our clients and their patients. Through careful planning, we ensure that our interventions are timely, relevant, and impactful, fostering meaningful interactions with patients.

Multi-Lingual Capabilities for Seamless Communication

Communication is key to successful patient engagement. Recognizing India's linguistic diversity, we take pride in our multi-lingual capabilities that enable seamless communication with patients across 12 Indian languages. This inclusive approach ensures that language barriers do not hinder effective engagement, allowing patients to access information and support in their preferred language.

Compliance and Regulatory Adherence

At Kartavya, compliance is at the heart of everything we do. We prioritize adherence to all regulatory requirements, including data security, doctor and patient consent, and adverse event reporting. Our commitment to compliance instils confidence in patients, pharmaceutical clients, and healthcare stakeholders, fostering trust and transparency throughout the patient engagement process. By focusing on meticulous planning, multi-lingual communication, and stringent compliance measures, our patient engagement strategy ensures that patients receive the care they need while strengthening the bond between healthcare providers, pharmaceutical companies, and the patients we serve.

Compliance and SOP Design

At Kartavya, compliance and adherence to Standard Operating Procedures (SOPs) are at the core of our operations. We offer pharmaceutical clients our expertise in designing and implementing SOPs that ensure every interaction and engagement follows standardized protocols. Our commitment to compliance and regulatory adherence instils confidence in our pharmaceutical clients and healthcare stakeholders. By prioritizing these aspects, we ensure that patient support is provided in a transparent, consistent, and reliable manner, fostering trust and trustworthiness throughout our patient engagement process.

In addition, we have the capability to develop patient education materials and provide compliant patient communication scripts. This further enhances our ability to align patient support with regulatory requirements, ensuring patients receive accurate and authorized information, promoting patient safety, and enabling transparent and effective communication. Our focus on compliance and patient education underlines our dedication to the highest standards of healthcare service delivery.

Medicine & Fulfilment Service

Kartavya operates under both retail and wholesale FDA licenses, enabling us to store and dispense medicines, both commercial and free, with full compliance to pharma company regulations. Our robust infrastructure supports seamless cold chain and non-cold chain distribution. At each depot, we have dedicated local pharmacists and dispatch teams to ensure efficient operations.

Currently, Kartavya operates depots in Mumbai and Delhi, covering the West and North regions. To extend our reach further, upcoming depots in Bangalore and Kolkata will serve the South and East regions, respectively. For locations outside our depots’ coverage, we have strategic tie-ups with partners possessing the necessary infrastructure and licenses for medicine distribution.

Our commitment to timely and reliable deliveries is exemplified by last mile delivery options available from both Kartavya’s depots and our partner’s locations. Additionally, we facilitate last mile delivery directly from pharma distributors to patient residences, ensuring swift access to essential medications.

To ensure nationwide reach, we have established tie-ups with reputed National and Local courier services, allowing us to deliver medicines across maximum PIN codes in India, both for cold chain and non-cold chain products.

We prioritize the efficacy and compliance of medications during transit, offering special packaging solutions. Our strong IT capabilities enable efficient inventory management, optimizing supply chain operations.

In addition to our core medicine supply chain services, Kartavya provides essential infrastructure and storage facilities to house various materials and kits required for distribution to patients under specific programs. This comprehensive approach allows us to support our clients in delivering holistic patient care beyond medicine provision.

Technology Platform

At Kartavya, we are proud to offer a proprietary patient program application that sets the benchmark for customization, adhering precisely to our clients’ guidelines and compliance requirements. Our application’s robust technology ensures a rapid turnaround time of less than two weeks, streamlining the launch of any patient program. This efficiency enhances engagement processes for both patients and pharmaceutical companies, facilitating a seamless experience.

Key Features:

Fully Customizable Features

Our application’s flexible design allows for complete customization to suit the unique needs and requirements of each patient program. We ensure that the application aligns seamlessly with our clients’ guidelines and compliances, guaranteeing a tailored solution.

Swift Program Launch

With the aid of cutting-edge technology, Kartavya’s application expedites the launch of patient programs, reducing the lead time to less than two weeks. This accelerated launch process enables prompt patient engagement and faster program initiation.

Seamless Engagement

The user-friendly interface and comprehensive features of our application foster seamless engagement amongst stakeholders. This intuitive experience promotes patient participation and enhances program effectiveness.

Enhanced Efficiency

Kartavya’s application is designed to optimize program management, ensuring smooth data handling, communication, and reporting. This enhanced efficiency empowers our clients to focus on delivering exceptional patient experiences.

Compliant-Focused Approach

Compliance is paramount in, patient programs, and our application is meticulously designed to uphold all regulatory requirements. This includes data security measures, ensuring that sensitive information remains protected. Our proprietary patient program application embodies Kartavya’s commitment to elevating patient engagement and fostering meaningful connections between patients and healthcare stakeholders. Experience the power of streamlined program launches and maximize the impact of your patient-centric initiatives with Kartavya’s customizable application.

Training Excellence

Soft Skills and Patient Engagement Training

At Kartavya, we take immense pride in our highly skilled team of expert partners and internal team members who are dedicated to delivering specialized training in soft skills and patient engagement. We recognize that effective patient engagement goes beyond medical knowledge; it requires empathy, active listening, and effective communication. Our comprehensive training programs focus on honing these essential soft skills, empowering our resources to build meaningful connections with patients and provide compassionate support.

Client-Centric Training Approach

At Kartavya, we understand that each pharmaceutical client has unique products, services, and SOPs. To align our team’s capabilities with our client’s specific requirements, we adopt a client-centric training approach. This approach involves collaboration with our clients to design tailored training programs that focus on the medical aspects of their products and services. We actively involve our clients in the training process, allowing them to train our team directly or provide inputs to our training modules. This ensures that our team members are well-versed in the intricacies of our client’s pharmaceutical products and follow the SOPs set by them.

Train the Trainer Option

In some cases, our pharmaceutical clients may choose to “Train the Trainer,” where they impart specific medical knowledge and SOPs to our core training team. Our core training team, equipped with this in-depth knowledge, then disseminates the training to the wider team. This approach ensures consistency in training across all team members while maintaining the client’s standard practices.

Emphasis on SOP Training

Standard Operating Procedures (SOPs) are the backbone of efficient and quality-driven healthcare services. We place significant emphasis on SOP training to ensure that our team consistently adheres to standardized protocols while providing patient engagement services. By meticulously following SOPs, we ensure a uniform and seamless patient experience across all interactions, fostering trust and reliability.

Continuous Skill Development for Exceptional Patient Experiences

At Kartavya, we firmly believe that learning is an ongoing journey. To provide exceptional patient experiences, we prioritize continuous skill development for our team members. Through our extensive partner network, we offer a diverse range of customizable training modules that cater to the specific demands of each patient engagement program. By encouraging continuous learning and skill enhancement, we empower our team to adapt to evolving patient needs and deliver the highest level of care.

By offering comprehensive medical and SOP training and actively involving our clients in the training process, we fortify our capabilities to deliver patient-centric care that is in line with the specific requirements of each pharmaceutical company we serve. Our collaborative training approach and continuous learning initiatives guarantee that our team remains up-to-date with the latest medical advancements, product information, and SOPs, allowing us to consistently provide unparalleled patient support and engagement services.

Access Program Pricing

At Kartavya, our in-house team of seasoned advisors boasts extensive experience in the pharmaceutical industry, enabling us to craft personalized Patient Access Program (PAP) pricing strategies. Recognizing the pivotal role of pricing in patient-centric initiatives, we meticulously align our strategies with each pharmaceutical client’s specific requirements and market dynamics.

By considering factors such as current net realization, patient needs, and purchase patterns, our tailored PAP pricing strategies are aimed at optimizing patient support, enhancing medication adherence, and facilitating greater accessibility to life-changing medications. Our shared mission to improve patient outcomes fuels our dedication to delivering strategic PAP pricing solutions that create a win-win situation, empowering clients to positively impact patient lives and achieve their business goals effectively.

Through Kartavya’s Strategic Patient Access Program Pricing services, pharmaceutical companies gain access to our accomplished team of advisors, deeply rooted in the pharmaceutical industry’s dynamics. Our experts excel in customizing PAP pricing strategies that align perfectly with each client’s unique needs, making pricing a cornerstone of patient-centric programs. With Kartavya’s support, clients are empowered to design PAP programs that not only benefit patients but also ensure the sustainability and success of their initiatives.

Effectiveness

At Kartavya, we believe in measuring the success of patient programs through comprehensive reporting and data-driven insights. Our commitment to continuous program enhancement ensures that our clients receive valuable performance insights and can make data-backed decisions to improve patient outcomes.
Reporting

Our detailed and insightful reports provide a comprehensive view of the program’s success. Few reports, includes:

Patient Enrolment Count:

 A detailed report showcasing the number of patients enrolled in the program over a specific period.

Discontinuation / Drop out Analysis: 

An analysis of patient discontinuations or dropouts from the program, providing insights into factors affecting patient retention.

Length of Therapy: 

A report tracking the duration of patient participation in the program to assess the efficacy of treatment plans.

Adherence Report: 

Detailed data on patient adherence to prescribed medications and treatment protocols.

Refill Projection: 

A forecast of medication refill requirements based on patient adherence patterns.

Rx Analysis: 

An analysis of prescription patterns to understand medication utilization and identify opportunities for optimization.

Persistency Curve: 

A graphical representation of patient persistency in the program over time, showing trends and potential areas for improvement.

These reports enable our clients to gain valuable insights into the program’s performance and identify areas for enhancement. All our reports are compliant with data protection regulations and do not contain any identifiable patient data, ensuring patient privacy and confidentiality.

Patient Enrolment Count

 A detailed report showcasing the number of patients enrolled in the program over a specific period.

Discontinuation / Drop out Analysis

An analysis of patient discontinuations or dropouts from the program, providing insights into factors affecting patient retention.

Length of Therapy

A report tracking the duration of patient participation in the program to assess the efficacy of treatment plans.

Adherence Report

Detailed data on patient adherence to prescribed medications and treatment protocols.

Refill Projection

A forecast of medication refill requirements based on patient adherence patterns.

Rx Analysis

An analysis of prescription patterns to understand medication utilization and identify opportunities for optimization.

Persistency Curve

A graphical representation of patient persistency in the program over time, showing trends and potential areas for improvement.

These reports enable our clients to gain valuable insights into the program’s performance and identify areas for enhancement. All our reports are compliant with data protection regulations and do not contain any identifiable patient data, ensuring patient privacy and confidentiality.

Data-Driven Care

Leveraging data-driven insights, we address specific patient needs and provide personalized and targeted care. Our approach is rooted in analyzing the data from patient interactions and feedback, allowing us to tailor the program to individual requirements and improve patient satisfaction.

Program Enhancement

We are dedicated to continuous improvement in patient programs. By using the insights gained from the reports and data analysis, we refine and enhance the program to foster better patient experiences and adherence. Our focus on continuous program enhancement ensures that our clients’ patient support initiatives stay effective and impactful.

Additionally, we conduct surveys with both doctors and patients to gather feedback and understand patient needs better. These surveys help us modify and enhance the program according to the specific requirements of patients, contributing to better patient outcomes and overall program success. At Kartavya, we are committed to providing the highest level of support and excellence in patient programs, ensuring that our clients achieve their goals and make a positive impact on patient lives.

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